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Station Profile

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Country - KZZY FM - Double Z Country

Format Description

KZZY FM plays the biggest Country music artists in America today.

KZZY FM has been serving the Lake Region for more than 20 years with the greatest country hits, news, weather, sports, and a whole lot more!

KZZY FM targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

keith urban no 3dGreat artist, great songs! KZZY FM listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.

KZZY FM Country music format has become a very popular at work choice for listeners.

KZZY FM allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

KZZY FMhas wide demographic appeal with consumers who have purchasing power!


Age Composition: KZZY FM targets affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: KZZY FM has more.females listening than males. 

Occupation: KZZY FM listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

COUPLE 54Household Income: KZZY FM listeners have high earning power.

- Over 25% of Country listeners in America has an income over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: KZZY FM listeners are well educated. The majority of KZZY FM listeners have attended or completed college or more.

Investments: KZZY FM targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: KZZY FM attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with KZZY FM.

Lifestyle Profile

KZZY FM listeners are in their prime earning and spending years.

KZZY FM targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

construction 22- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The KZZY FM is targeted to reach active consumers in their prime spending years.

KZZY FM Listeners Have Purchasing Power

computer 1KZZY FM targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

KZZY FM is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why KZZY FM Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to thousands of consumers each week with KZZY FM.

Start Your Mornings With Curt McKay On KZZY FM

Curt has been getting up at the crack of dawn and doing mornings on KZZY since 1989.

Devilslake Curt

Originally from Rugby, ND, Curt is a graduate of Brown Institute of Minneapolis and started his radio career in High School at KGCA (now KZZJ) in Rugby. He has also worked in Minot, ND, and Greeley/Fort Collins, Colorado.

At age 11, Curt would sneak into his older brother's room to use his stereo and pretend that he was a radio announcer, mimicking the announcers on the local radio station. It has been his passion ever since and has been on the air since December 20th, 1979.

Two times, Curt has been nominated for the National Association of Broadcasters' Marconi Award for "Small Market Air Personality of the Year" and has won two "Silver Microphone" national awards for his commercial production.

Curt and his wife, Shannon have 3 children. He enjoys woodworking, deer hunting, riding his motorcycle and horseback riding.

Join  Curt McKay weekday mornings 6 AM to 9 AM on KZZY FM.

KZZY FM Coverage Map

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