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Station Profile

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Format & Call Letters

Hot Adult Contemporary- KQZZ FM

Format Description

Mix 96.7 FM plays the Best Variety of the 90s, 2K and Today.

Mix 96.7 targets affluent females 18 to 54 with spending power.

Mix 96.7 FM Hot AC format is America's fastest growing radio format and targets consumers with a high disposable income.

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Artist Profile: Mix 96.7 FM features new music and old favorites from artists like Bruno Mars, Adele, Maroon 5, Pink, Train, Katy Perry, Green Day, Taylor Swift, Imagine Dragons, Maroon 5, Ed Sheeran Carrie Underwood, Matchbox 20, Charlie Buth, Kelly Clarkson, Sam Smith, Chain Smokers and more.

Mix 96.7 FM is the only station that is musically focused on hit music from the 90’s and today.

The station is also markedly involved in the community and focuses on listener interaction.

Get exposure to thousands of potential customers each week with Mix 96.7 FM.

Demographic Profile

woman 23Mix 96.7 FM listeners are in their prime spending years.

Age: Mix 96.7 FM targets woman 18 to 54.

Gender: Females 12+ favor Mix 96.7's format.

- Approximately 60% of  Hot AC listeners in America are female while 40% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: Mix 96.7 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

couple 27Household Income: Mix 96.7 FM listeners have high earning power.
- Over 40% of Hot AC listeners in America have an income over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: Mix 96.7 listeners are well educated. Almost 70% of Hot AC listeners have attended college.

Investments: Mix 96.7 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Mix 96.7 FM attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

Mix 96.7 FM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Mix 96.7 FM targets listeners with purchasing power.

Mix 96.7 FM targets consumers with high disposable income.


Lifestyle Profile

Mix 96.7 FM listeners are in their prime earning and spending years.

Mix 96.7 FM targets homeowners. A huge category with these consumers is home improvement and home decorating.

construction 15Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

 Mix 96.7 FM targets listeners with purchasing power in the Devils Lake area.


Mix 96.7 FM Listeners In The Past Year

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- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

Mix 96.7 FM listeners are in their prime income and spending years.


Here's Why Mix 96.7 FMTargets Women

woman 2280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Mix 96.7 FM allows advertisers to reach a large consumer group that can’t be reached with any other station.


Mix 96.7 Starts Your Day With Darien Michaels Weekday Mornings on Mix 96.7 FM

Darien entertains Mix listeners weekday mornings and is also the Production Director for all 4 RadioWorks stations.

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He is a lifelong resident of the Lake Region and has 10 years of broadcast experience.  He got his start as a part-time announcer years ago, and after a few career moves, is back, doing mornings on Mix 96.7 FM.

When Darien isn't on the air, he's still spinning tunes as the owner of a successful music service, playing music for weddings and other events in the lake region and beyond.

Darien loves to spend time outdoors with his two children, Darien and Dalanis and his lovely wife, Wanda.

Wake up with Darien Michaels Weekday Mornings 6 AM to 10 AM on Mix 96.7 FM.


Mix 96.7 FM Coverage Map

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